We Deliver Peace of Mind to Wisconsin Families & Businesses
MEET OUR EXECUTIVE TEAM

James LaCourt, President & CEO of NEWCMG, LLC
Jim is an experienced entrepreneur and business leader specializing in human resources, staffing, and payroll solutions for over 24 years. He introduced the AHEAD Human Resources franchise to Wisconsin, helping expand access to outsourced HR services across the region.
In 2009, Jim founded B&L Technologies to advance innovation in HR systems and co-founded Helping Hands Caregivers, a trusted provider of in-home care for elderly and disabled individuals throughout Northeast Wisconsin.
Before entering entrepreneurship, Jim worked in the paper industry and served in the United States Air Force both domestically and overseas. He holds a Bachelor of Science degree with a double major in Human Resources and Business Management.
Jim was honored as the Green Bay Chamber of Commerce “Small Business Person of the Year” in 2008. He remains active in the community as an instructor teaching Human Resources for Entrepreneurs and as a Board of Advisors member for e-hub, supporting local innovation and business growth.
Ying LaCourt, NEWCMG, LLC Chairperson & Founder of Helping Hands Caregivers
Ying is an accomplished RN, Business Owner, and Founder of Helping Hands Caregivers, a certified personal care agency.
With active licenses as a Registered Nurse and Radiology Technologist, Ying combines clinical knowledge with executive leadership—bringing a unique, well-rounded perspective to the organizations she serves. As Chairperson, she is passionate about strengthening communities and fostering meaningful, long-term relationships.
A dedicated advocate for education and workforce development, Ying has served in numerous leadership and advisory roles, including the Northeast Wisconsin Technical College Board of Trustees and Educational Foundation, the E-Hub Advisory Board, the Greater Green Bay Healthcare Alliance, the NEW Dementia Network, and the NWTC Alumni Association.
Her contributions have been widely recognized, including being named Green Bay Chamber “Business Person of the Year” in 2014. Ying continues to be actively engaged in advancing initiatives at the intersection of business and education, working with leaders at both the state and national levels to drive positive


Linda Bova, Chief Operating Office & Executive Vice President of NEWCMG, LLC
Linda is a fast track, highly motivated, team orientated executive with a successful background in founding three start-ups. With her innovative and entrepreneurial attitude she has demonstrated exceptional ability to develop specialized marketing strategies, sales methods, and product innovation. She effectively motivates others on all levels in the achievement of individual and organizational goals while being adept at leading, planning and managing the implementation of business-critical technical solutions. Linda is a strong individual contributor that is service motivated and team orientated and effectively leads teams with a LEAN perspective to Operations. She also has proven problem-solving skills, strategic vision, and technical competence contributing to successful, high-value projects that related both to company objectives as well as the solutions being produced for the customer base.
NEWCMG, LLC AHEAD Business Consultant
More to come!









